1. The salience interpretation is based upon the premise that advertising works by _____

2. The To-Go model of advertising works by persuading people to

3. The TV series Madmen is based on the location of many of America's leading advertising agencies:

4. The Weak theory of advertising was developed by

5. There are two key characteristics associated with a message source. These are:

6. There are two key characteristics associated with a message source. These are:

7. There are two particular influences on the communication process. These are

8. Two organisations that measure Internet and connected devices audiences are

9. UGC can be derived through which of the following processes:

10. Unwin (1974) suggests the creative style used to communicate brand ideas and associations constitutes a ____

11. USP stands for

12. We use associations made about brand names and product attributes, as cues to;

13. What does Google Analytics measure, among other things?

14. What is most common form of agency structure?

15. What is the formula for calculating Gross Rating Points?

16. What is the name of the industry body set up to monitor the advertising of alcoholic drink products?

17. What is unique about social media marketing?

18. What kind of appeals to Dens and De Pelsmacker suggest as most successful in high involvement purchase situations?

19. What percentage might normally be paid by an agency when remunerating an advertising agency?

20. What percentage of social network users agreed that they would tolerate more advertising on the web sites they use, on condition that the site remained free to access.

21. Where low levels of awareness are matched by low involvement, the prime objective has to be to create awareness of the product

22. Which brand is well known for 'edgy' advertising?

23. Which company had the highest advertising spend in the UK in 2010?

24. Which Government report looked into commercialisation and sexualisation of childhood in 2011?

25. Which Italian photographer Oliviero Toscani became well known for the controversial Benetton ads.

26. Which medium is often referred to as 'junk mail'?

27. Which of the following activities are pre requisites for successful positioning?

28. Which of the following are considered by Zablah et al., (2010) to be a dimension of brand performance.

29. Which of the following are online advertising methods through which advertisers attempt to drive traffic to Internet sites

30. Which of the following concepts may enter into media buying negotiations?

31. Which of the following is not a dimension of psychosocial meaning, as determined by Aaker (1997)?

32. Which of the following is not a recognised brand category

33. Which of the following is not a recognised IPA approach to integration?

34. Which of the following is not a recognised method of setting advertising budgets?

35. Which of the following is not a recognised type of advertising

36. Which of the following is not a school of art to have been represented in advertising, can all be observed in billboards and post

37. Which of the following is not a standard in online advertising?

38. Which of the following is not a strength of the television medium?

39. Which of the following is not a syndicated marketing research firm?

40. Which of the following is not a valid statement?

41. Which of the following is not a weakness of using online in the media plan?

42. Which of the following is not one of the four forms of interactive digital advertising, identified by Cheng et al (2009).

43. Which of the following measurement cues does mobile measurement borrow from traditional measurement?

44. Which of the following might be considered as influencing strategies?

45. Which of the following researchers offered this definition of integrated marketing communications? IMC is an audience-driven business process of strategically managing stakeholders, content, channels, and results of brand communication programs.

46. Which of the following would not be involved in setting media objectives?

47. Which one of the following is not one of the four main types of spokesperson.

48. Which online marketing tool is still the most frequent used?

49. Who from the following list claims this as a definition of a brand "a cluster of values that enables a promise to be made about a unique and welcomed experience."

50. Who from the following list claims this as a definition of a brand A name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.

51. Who has been described as the 'Father of Modern Advertising'?