1. Paid advertising based on a per-click model is called

2. People exposed to more advertising clutter

3. People not only consume media simultaneously, they also consume more media than in previous periods. Estimates put this between, but

4. Perception is concerned with how individuals ___________ stimuli so that they can understand the world.

5. Place-based media occur in which venues?

6. Print advertising is sometimes also called

7. Procter & Gamble employ what kind of model to agency management?

8. Psychographic profiles would include

9. Radio is often referred to as:

10. Reach is defined as?

11. Recent thinking has shown that feelings and emotions shape our thoughts, at all times. This means that advertising might;

12. Reinforcement campaigns work by _______

13. Richards and Curran (2002) labelled the definition ‘Advertising is a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future.’ as a ______

14. Rossiter and Bellman (2005) present the link between deontological and teleological ethical theories as a two part principle based on what?

15. Schramm (1955) determined that communication consisted of a series of core, essentially sequential activities. These are:

16. Shimp (2010) identifies that although advertisers aim for their ads to be creative, they also need them to ___________ in the memory of the receiver. Complete blank:

17. SIM stands for

18. Sir John Hegarty is the Global Artistic Director for which agency:

19. Social media measurement can gather information on

20. Strategic balance considers the relation between:

21. Strategic media planning is a complex challenge because advertises must use their knowledge of

22. Strategy can be applied at which of the following levels?

23. Stuhlfaut (2011) offers a concept which he refers to as the Creative _____

24. Successful brands might be considered to encapsulate the three Brand Ps (3BPs). These are;

25. Successful creativity leads from identifying a client's:

26. Target audiences should perceive communications and associated cues as:

27. The 'flighting' media schedule is

28. The 'Opportunity buy'

29. The AAR Group helps advertisers to:

30. The acronym TRP stands for

31. The ASA specify that no advertisement aimed at children should 'contain anything likely to result in children's ___________, ___________ OR ___________harm'.

32. The body that regulates advertising in the UK is:

33. The Committee of Advertising Practice (CAP) covers ___________ advertising, ___________ promotion and ___________ marketing. Complete blanks

34. The core model of communication has been criticised for its

35. The dimensions used on the vertical axis of the FCB Grid is

36. The ELM proposes that there are two main routes to attitude change. These are

37. The estimated number of people an advertisement reaches is called

38. The first advertising agencies appeared in the ___________ century.

39. The focus of an employer brand rests with communication with both current and prospective employees of an organisation. The goal is to ___________

40. The funnel metaphor in the consumer decision-making process is fading because

41. The holy grail of communications is an agency’s ability to offer clients

42. The industry body responsible for monitoring advertising of alcoholic products is called:

43. The Interactional model of communication attempts to assimilate the variety of ___________ acting upon the ___________ process. These include the ___________ people give to communications received from people and machines.

44. The main levels of organisational strategy are:

45. The media planner's task is challenging because it must typically

46. The move from single sponsor programme support to participation advertising was due primarily to ______

47. The presentation of (advertising) stimuli that conflict with an individual's expectations will invariably _______

48. The principle of building a border around an idea or story and then presenting a contained and managed view of an issue is known as:

49. The print medium continues to rely heavily on CPM to determine scheduling. What is CPM?

50. The role of advertising is to ____